The number one challenge that social media marketers must overcome – and this is true for any business or pursuit – is getting over the hurdles. Far too many business owners or entrepreneurs will continually remind themselves of the importance of online marketing, developing content and expanding their audience, but things come up along the way that distracts us from the goal.
These distractions can be little things or big things, or things which seem ever-so-real at the time, but whatever their nature, there will always be something that disrupts the momentum and stops progress. These game-stoppers can be summed up as problems, obstacles, obstructions and roadblocks.
More than just the danger of these POOR circumstances arising is the greatest killer of all, the “poor me” mentality. That’s the thought that gets into our heads which tells us that the reason we are not achieving our goals is due to other factors, factors which are beyond our control. We love to remind ourselves that if it wasn’t for these POOR factors, we would be kickin’ along towards success, with nothing to stop us.
This article is a reminder, to anyone who has ever accomplished anything (which is literally everybody), that there will always be some disruption in our pursuits of success. We know this, and if we’re lucky, the disruptions will be minor. Sometimes they are major. The worst thing someone can do is sit back and say “poor me”.
So we’re turning this mindset around, flipping it upside down, and putting the mnemonic to work – when the “poor me” thought pops up, then remember POOR-ME. What’s the “ME”? That is Mitigate Externalities. In other words, these things that are outside our control must be mitigated. We cannot control them, but we can make every effort to mitigate their impact on our success.
And when it comes to getting over the poblems, obstacles, obstructions and roadblocks, who is the best person to handle them? Of course! ME!
To summarize, these are three things we know in life which have 100% certainty:
- POOR situations will always arise.
- They are ever-present and will never disappear.
- They can only be surpassed by ME.
The only way to get around the “poor me” mentality is to recognize those three truths about POOR situations, and for “me” to devise a plan to surmount the challenges.